Failure to sell
Obvious really isn’t it.
New businesses really should concentrate on obtaining critical customers before anything else. If selling is really not your forte try a different approach.
Selling doesn’t have to be a hard sell in the traditional (some would say old fashioned) way, but of course it needs to be done. Even when you are busy you should set aside time in your diary for thinking how you are going to get your next customers and where they will come from.
